To celebrate Vintage Month, the company are wallpapering their window displays with copies of ATG and will be selling the paper in the shops.
The idea is to show how the latest trends and fashions often get their inspiration from vintage classics.
As subscribers to ATG themselves, Cath Kidston get some of their best ideas from materials and objects they see at the fairs, markets and auctions listed in our calendars and reviewed on our pages.
During August, the shop windows will be full of unique vintage finds uncovered during their shopping trips.
The initiative follows on from the recent Art of Dealing conference, which debated how to engage mainstream shoppers and turn their attention to the advantages of art and antiques.
Other Cath Kidston shops joining in Vintage Month can be found at Chelsea Green, Fulham and Wimbledon.
For more information, log on to www.cathkidston.co.uk.
Trendsetters look to ATG and antiques for their inspiration
WHETHER you’re in Holland Park, Marylebone or Covent Garden in August, you may spot something unusual in the shop window at Cath Kidston, the popular design company specialising in fabrics, jewellery, china and accessories.
